CNY eCard


Cathay Pacific Services Limited


Cathay Pacific Services Limited (CPSL) operates the Cathay Pacific Cargo Terminal. Together with Hong Kong Airport Services (HAS) and Vogue Laundry Services (VLS), CPSL is a subsidiary of Cathay Pacific Airways.

This year, CPSL wanted to showcase its Cross Border Express (CBX) in its Chinese New Year eCard. This trucking service delivers shipments between Hong Kong and major cities abroad and brings New Year blessings to distant families. The animation depicts a gift from a relative crossing the border and arriving at the Hong Kong airport, where it is then swiftly delivered to the main character by CBX. In the final scene, a vibrant tiger and the God of Wealth extend their good wishes to CPSL's clients for a prosperous and healthy year ahead.

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